Shira Lazar of What's Trending on Succeeding on YouTube
If you're going to take YouTube advice, take it from someone who knows what works—and what's trending. At the recent Streaming Media West conference in sunny Huntington Beach, California, we were pleased to get YouTube audience-building advice from an actual online celeb: What's Trending host Shira Lazar. Many creators want to build a huge viewership, but few can pull it off. What's the secret to creating serious buzz?