B5: The Importance of QoE Data In Providing a High-Quality Viewing Experience


This session will explore why a publisher’s video delivery ecosystem partners also need a holistic view of consumers’ Quality of Experience (QoE) in today’s open and unpredictable internet environment. Learn how top-tier media companies and OTT video broadcasters and operators are using intelligent data to adapt to the evolving entertainment landscape and how correlations can be made across the video delivery workflow to understand the impact of experience as it pertains to the engagement of your audience. Ed Haslam, Chief Marketing Officer, Conviva