Whistle Sports Says Focus on the Story, Avoid Clickbait
You won't believe this one weird trick that Brian Selander of Whistle Sports revealed at Streaming Media East about connecting with over-the-top audiences.
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VR Producers Should Avoid Over-Hyping Their Products
It's still early days for VR, and creating heighted expectations will only lead to disappointment, says one VR executive. Still, the area is advancing every month.
TV Ad Budgets Not Moving Online, as Buyers Demand Metrics
Publishers are creating premium online video to appeal to TV advertisers, says OgilvyOne, but ad buyers are taking a wait-and-see attitude.
Panasonic Offers Cameras for Broadcast and Streaming Workflows
At Streaming Media East, the camera leader showed models that can adapt to network conditions when streaming over cellular, or encode 4K video and send it to Wowza.