Danny Fishman of Believe Entertainment Group on Branded Content
Integrating brands with entertainment properties is more common online than in broadcast television, but that doesn't mean viewers will put up with just anything. For Believe Entertainment Group a successful product means putting the talent first.
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The 2014 Streaming Media West conference kicked off on a high note, thanks to an energetic keynote from Cory Mummery, vice president and general manager of NFL Now. This has been a year of experimentation for the new service.