Building Your Encoding Ladder, Part 2: Resolution
Streaming Learning Center's Jan Ozer explains how to choose data rates and resolutions to meet client expectations and end-user needs for adaptive bitrate streaming to deliver the most effectively tiered delivery possible.
Short Cuts: Streaming Media East 2016 Similar Videos
How to Build Successful Branding Campaigns With VOD
Vimeo VP of Platform Marketing Anjali Sud discusses successful (and not-so-successful) strategies for building branding campaigns with on-demand online video.
How Gamification Can Enhance Brand Awareness
Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.
How Do You Get Millennials to Adopt OTT Services?
Jason Thibeault of the Streaming Video Alliance discusses survey results on millennial viewing habits for online and OTT video.
How Can OTT Providers Use Data to Increase Engagement?
Google's Serge Kassardjian and Recurly's Dan Burkhart discuss strategies for leveraging targeted viewer data to get better engagement with OTT services.
How Acorn TV Grew Subscriptions Across Platforms
RLJ Entertainment's Titus Bicknell describes how Acorn TV used an innovative strategy for adapting long-tail marketing to identify revenue streams in a broader assortment of niche content markets.
Is Marketing Video Content Creation Trending DIY?
Vimeo's Anjali Sud, StreamVPG's Scott Farb, and CME Group's Scott Szczurek discuss the latest marketing and branding content creation trends at Streaming Media East 2016.