How to Engage Users and Merchandise Your Content
Hulu CTO Tian Lim discusses the challenges of monetizing and merchandising content while working within the restrictions of current content licensing parameters and not inserting too many ads.
Short Cuts: Streaming Media East 2017 Similar Videos
The Challenges of Monetizing Premium TV Content Online
With the shift in consumer viewing patterns for premium TV content toward OTT and mobile, how are major content providers meeting the challenges of monetization with reduced ad loads and different UX expectations?
What Are the Most Important QoE Metrics for Player Optimization?
CBS Interactive's Zac Shenker, Vimeo's Matt Fisher, Hudl's Brian Kaiser, and the New York Times' Flavio Ribeiro discuss key QoE metrics for assessing player performance and optimization in this clip from Streaming Media East 2017.
Do You Really Need Low-Latency Streaming?
Wowza's Mike Talvensaari confronts the myth that low latency for large-scale streaming is always worth the expense, and discusses various applications and use cases along a spectrum of latency requirements for effective delivery.
How Does the Rise of Facebook Live Affect Other Streaming Platforms?
Tribune Media's Rob Dillon and Dailymotion's Claudia Page discuss the impact of Facebook Live and other ascendant social streaming platforms on their content delivery strategies.
The Case for Using VP9 at All Resolutions
Google Chrome's Matt Frost explains why YouTube uses VP9 "down the resolution stack"--not just for HDR and 4K--and explains how better-quality encoding benefits watch times and ad revenues.
VR vs. 360: What's the Difference?
Scott Mayerowitz, Digital Storytelling Editor at the Associated Press, breaks down the differences between "VR/Virtual Reality" and "360," two terms often used interchangeably.