How to Engage Users and Merchandise Your Content
Hulu CTO Tian Lim discusses the challenges of monetizing and merchandising content while working within the restrictions of current content licensing parameters and not inserting too many ads.
Short Cuts: Streaming Media East 2017 Similar Videos
What's the Best Camera for VR 360?
AP Digital Storytelling Editor Seth Mayerowitz discusses the pros and cons of different VR/360 camera solutions in terms of features and price points.
Do You Really Need Low-Latency Streaming?
Wowza's Mike Talvensaari confronts the myth that low latency for large-scale streaming is always worth the expense, and discusses various applications and use cases along a spectrum of latency requirements for effective delivery.
The Case for Using VP9 at All Resolutions
Google Chrome's Matt Frost explains why YouTube uses VP9 "down the resolution stack"--not just for HDR and 4K--and explains how better-quality encoding benefits watch times and ad revenues.
What Are the Most Important QoE Metrics for Player Optimization?
CBS Interactive's Zac Shenker, Vimeo's Matt Fisher, Hudl's Brian Kaiser, and the New York Times' Flavio Ribeiro discuss key QoE metrics for assessing player performance and optimization in this clip from Streaming Media East 2017.
How Do You Choose a Codec With Technology Always In Flux?
Beamr's Mark Donnigan, Deluxe's Jeremy Morrison, Fandango's Samir Ahmed, and Gogo's Prem Bangole discuss the challenges of providing encoding services for HD, HDR, and 4K as the codec landscape continues to shift and evolve.
The Challenges of Monetizing Premium TV Content Online
With the shift in consumer viewing patterns for premium TV content toward OTT and mobile, how are major content providers meeting the challenges of monetization with reduced ad loads and different UX expectations?