How to Engage Users and Merchandise Your Content
Hulu CTO Tian Lim discusses the challenges of monetizing and merchandising content while working within the restrictions of current content licensing parameters and not inserting too many ads.
Short Cuts: Streaming Media East 2017 Similar Videos
The Case for Using VP9 at All Resolutions
Google Chrome's Matt Frost explains why YouTube uses VP9 "down the resolution stack"--not just for HDR and 4K--and explains how better-quality encoding benefits watch times and ad revenues.
What's the Best Way to Test Video Encoding Quality?
Streaming Learning Center's Jan Ozer compares four approaches to testing video compression quality in this clip from Streaming Media East.
The Challenges of Monetizing Premium TV Content Online
With the shift in consumer viewing patterns for premium TV content toward OTT and mobile, how are major content providers meeting the challenges of monetization with reduced ad loads and different UX expectations?