How Do You Choose the Right Metrics and Analytics Tools for Branded Video?
Nice People at Work's Diane Strutner, Studio71's Mike Flynn, and WillowTree's Jeremy Stern debate the merits of in-house vs. third-party analytics tools for video brands.
Short Cuts: Streaming Media West 2016 Similar Videos
Why Use A/B Testing in Video Player Development?
Streamroot's Erica Beavers explains what A/B testing is and how it can benefit organizations building custom video streaming players.
Viacom Says 'Always Be Hacking'
Viacom VP Engineering Jeff Tapper underscores the importance of innovation, A/B testing, and hacking in engineering in his Streaming Media West 2016 keynote.
Streaming and VOD Workflows for K-12 Video
High school media specialist Nicholas Berrios walks viewers through established workflows for live event streams and VOD productions in this excerpt from a Streaming Media West 2016 panel.
How to Make Money With OTT
Ben Miller of Sinclair Broadcast Group discusses strategies for making subscription and advertising-based business models for making OTT content delivery profitable.
What is Slowing HEVC Adoption?
Frost & Sullivan analyst Avni Rambhia identifies the key inhibiting factors that are impeding the widespread migration from AVC to HEVC.
How VP9 Can Expand Your Reach and Save You Money
Viacom's Jeff Tapper explains migrating to VP9 on platforms that support it will help you reach new markets and save money by delivering better quality video at lower bandwidths.