How Do You Choose the Right Metrics and Analytics Tools for Branded Video?
Nice People at Work's Diane Strutner, Studio71's Mike Flynn, and WillowTree's Jeremy Stern debate the merits of in-house vs. third-party analytics tools for video brands.
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How to Deliver True Live OTT Video
Net Insight's Per Lindgren discusses client and viewer expectations for live OTT in different areas, and strategies for delivering satisfying live viewing experiences with OTT video.
How to Make Money With OTT
Ben Miller of Sinclair Broadcast Group discusses strategies for making subscription and advertising-based business models for making OTT content delivery profitable.
How to Personalize Branded Content
Hollywoodland Co-founder and President Christopher Roselli offers tips on how to translate analytics to content creators and brands so they can leverage them more effectively to reach and grow their target audience.
How VP9 Can Expand Your Reach and Save You Money
Viacom's Jeff Tapper explains migrating to VP9 on platforms that support it will help you reach new markets and save money by delivering better quality video at lower bandwidths.
Can MPEG-DASH and HLS Coexist in the Delivery Ecosystem?
Akamai's Will Law discusses the current codec climate, the pros and cons of HLS and DASH features and deployments, and the advent of CMAF.
Why Use A/B Testing in Video Player Development?
Streamroot's Erica Beavers explains what A/B testing is and how it can benefit organizations building custom video streaming players.