How Do You Choose the Right Metrics and Analytics Tools for Branded Video?
Nice People at Work's Diane Strutner, Studio71's Mike Flynn, and WillowTree's Jeremy Stern debate the merits of in-house vs. third-party analytics tools for video brands.
Short Cuts: Streaming Media West 2016 Similar Videos
Viacom Says 'Always Be Hacking'
Viacom VP Engineering Jeff Tapper underscores the importance of innovation, A/B testing, and hacking in engineering in his Streaming Media West 2016 keynote.
What is Slowing HEVC Adoption?
Frost & Sullivan analyst Avni Rambhia identifies the key inhibiting factors that are impeding the widespread migration from AVC to HEVC.
How to Build a Niche Audience for Live Content
One World Studios' Zack Coffman explains how to cultivate an audience for niche live streaming content in this excerpt from a panel at Live Streaming Summit.
Why Use A/B Testing in Video Player Development?
Streamroot's Erica Beavers explains what A/B testing is and how it can benefit organizations building custom video streaming players.
Streaming and VOD Workflows for K-12 Video
High school media specialist Nicholas Berrios walks viewers through established workflows for live event streams and VOD productions in this excerpt from a Streaming Media West 2016 panel.
Can MPEG-DASH and HLS Coexist in the Delivery Ecosystem?
Akamai's Will Law discusses the current codec climate, the pros and cons of HLS and DASH features and deployments, and the advent of CMAF.