The ROI of Using Multiple Codecs
Akamai's Will Law discusses the broad adoption of HEVC and the advantages for content owners of absorbing the additional cost of encoding to HEVC and VP9 for the ROI of expanded reach to supporting platforms.
Short Cuts: Streaming Media West 2016 Similar Videos
How to Make Money With OTT
Ben Miller of Sinclair Broadcast Group discusses strategies for making subscription and advertising-based business models for making OTT content delivery profitable.
Viacom Says 'Always Be Hacking'
Viacom VP Engineering Jeff Tapper underscores the importance of innovation, A/B testing, and hacking in engineering in his Streaming Media West 2016 keynote.
How to Personalize Branded Content
Hollywoodland Co-founder and President Christopher Roselli offers tips on how to translate analytics to content creators and brands so they can leverage them more effectively to reach and grow their target audience.
How to Build a Niche Audience for Live Content
One World Studios' Zack Coffman explains how to cultivate an audience for niche live streaming content in this excerpt from a panel at Live Streaming Summit.
How VP9 Can Expand Your Reach and Save You Money
Viacom's Jeff Tapper explains migrating to VP9 on platforms that support it will help you reach new markets and save money by delivering better quality video at lower bandwidths.
Can MPEG-DASH and HLS Coexist in the Delivery Ecosystem?
Akamai's Will Law discusses the current codec climate, the pros and cons of HLS and DASH features and deployments, and the advent of CMAF.