Instagram vs. Vine: Hands On With Social Video Apps
Is 7 seconds of video enough to tell a story? Is 15 seconds too long? The social video app battle between Facebook's Instagram and Twitter's Vine is more than just a distraction for early adopters. Major brands and companies are using these tools.
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Paid Media on YouTube: Strategies for Brands
Most consumer brands have developed some presence on YouTube, but paid media on the entertainment behemoth remains a mystery for many. Should YouTube be treated as an extension of search or television, performance or branding?
Server-Side Ad Insertion: Reducing Video Player Complexity & Improving Reliability
The proliferation of devices with differing capabilities, concern over ad blockers, and the need to insert ads in live streams have driven many distributors to move ad insertion management from the video player to server or cloud-based solutions.
DASH In The Real World: What You Can Deploy Today
This session examines commercial deployments of DASH based solutions across the spectrum of media delivery. Learn from operators why they made the decision to move to DASH, lessons learned in the practical implementation of DASH, and future plans.
The Business of TV as an App
The TV app market continues to grow and thrive, both in terms of quantity of content and diversity of business models, as more content owners use apps to reach viewers on multiple devices. But the device most people associate with apps is Roku.
Choosing a Corporate YouTube System
We’ve been hearing about corporate YouTubes for a while; or services that allow employees, partners and other stakeholder to upload video to a site with structured moderation and security. But how do these differ from a traditional OVPs?
Big Streaming: Technical Challenges of Large-Scale Events
There are a host of live streaming options available today, but most break down when the crowd gets too large. In this session we will explore techniques successfully used to provide a satisfying live viewing experience at very large scale.