Streaming Media East Keynote: NBC Sports Group
This past February, viewers consumed NBC Sports Group's Winter Olympic digital offerings in record numbers: 61.8 million unique users consumed 1.6 billion minutes across all digital platforms. The Total Audience Measurement Index (TAMi) measured how people consumed the Olympic content of NBCUniversal's Winter Olympics multi-platform programming, which featured an unprecedented 1,000+ hours of digital coverage. In the keynote, Rick Cordella will analyze the findings around how consumers are using technology, how digital engagement drives television viewership, and how media consumption changes from the previous Winter Games.
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