How Advertisers Can Master the Spend Between Television and Digital Video
This year’s TV Upfront marks one of the first years that a common set of measurement metrics is available in the advertising world for both television and digital video. Agencies and brands alike are now faced with the challenge to create a holistic spending strategy that brings the most value from both online and television ad dollars. In this session, speakers will explain how technology is now enabling businesses to strategically map cross-screen advertising spend in order to maximize campaign ROI. The panel will discuss how these strategies are effectively optimizing campaign reach and influence, as well as combating struggles of fragmenting reach and inventory restraints that have historically come with television-only campaigns.
Streaming Media East 2014 Similar Videos
4K Streaming: Cost, QoS, and Cutting Through the Hype
This session will cut through the 4K hype and discuss what real-world impact 4K could have and what the requirements really are to stream in 4K. Hear from experts from various sides of the industry to get some clarity.
Fast Tracking Content Support on Connected Devices
Connected devices offer a tremendous distribution platform for content owners and digital distributors, but to benefit from the broad connected device ecosystem companies must navigate a complex application support environment.
Paid Media on YouTube: Strategies for Brands
Most consumer brands have developed some presence on YouTube, but paid media on the entertainment behemoth remains a mystery for many. Should YouTube be treated as an extension of search or television, performance or branding?
Choosing a Corporate YouTube System
We’ve been hearing about corporate YouTubes for a while; or services that allow employees, partners and other stakeholder to upload video to a site with structured moderation and security. But how do these differ from a traditional OVPs?
H.265 vs. H.264: The Reality of the Options
The case for H.265, like most new video technologies, is compelling: better compression and faster/cheaper delivery over lower bit rates. However, the reality of real-world options can quickly deflate any optimistic plans.
Server-Side Ad Insertion: Reducing Video Player Complexity & Improving Reliability
The proliferation of devices with differing capabilities, concern over ad blockers, and the need to insert ads in live streams have driven many distributors to move ad insertion management from the video player to server or cloud-based solutions.