How Advertisers Can Master the Spend Between Television and Digital Video
Agencies and brands alike are now faced with the challenge to create a holistic spending strategy that brings the most value from both online and television ad dollars. In this session, speakers will explain how technology is now enabling that.
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Content Management Strategies for Enterprise Content Platforms
With video rapidly growing as a medium for communication across all areas of the enterprise—marcomm, training, collaboration, compliance—how can you take advantage of your existing investments to make video a first-class content asset?
Big Streaming: Technical Challenges of Large-Scale Events
There are a host of live streaming options available today, but most break down when the crowd gets too large. In this session we will explore techniques successfully used to provide a satisfying live viewing experience at very large scale.
Server-Side Ad Insertion: Reducing Video Player Complexity & Improving Reliability
The proliferation of devices with differing capabilities, concern over ad blockers, and the need to insert ads in live streams have driven many distributors to move ad insertion management from the video player to server or cloud-based solutions.
Paid Media on YouTube: Strategies for Brands
Most consumer brands have developed some presence on YouTube, but paid media on the entertainment behemoth remains a mystery for many. Should YouTube be treated as an extension of search or television, performance or branding?
The Business of TV as an App
The TV app market continues to grow and thrive, both in terms of quantity of content and diversity of business models, as more content owners use apps to reach viewers on multiple devices. But the device most people associate with apps is Roku.
Choosing a Corporate YouTube System
We’ve been hearing about corporate YouTubes for a while; or services that allow employees, partners and other stakeholder to upload video to a site with structured moderation and security. But how do these differ from a traditional OVPs?