How Advertisers Can Master the Spend Between Television and Digital Video

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This year’s TV Upfront marks one of the first years that a common set of measurement metrics is available in the advertising world for both television and digital video. Agencies and brands alike are now faced with the challenge to create a holistic spending strategy that brings the most value from both online and television ad dollars. In this session, speakers will explain how technology is now enabling businesses to strategically map cross-screen advertising spend in order to maximize campaign ROI. The panel will discuss how these strategies are effectively optimizing campaign reach and influence, as well as combating struggles of fragmenting reach and inventory restraints that have historically come with television-only campaigns.

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