Creating Video Ad Experiences Viewers Want to Watch
With the legacy 30-second TV spot dominating streaming video advertising in the pre-roll position, users have little choice than to endure commercials to get to the content they really want to watch. Forbearance, however, is not the emotion brands are generally trying to elicit from ad-viewers. This session will tap leading media and marketing executives to discuss how to create advertising experiences that engage consumers by optimizing message length, style and interaction. We’ll also examine the ways in which video ad messaging can be delivered dynamically to pair content and brand messages that will create optimal viewer experiences.
Streaming Media East 2014 Similar Videos
Server-Side Ad Insertion: Reducing Video Player Complexity & Improving Reliability
The proliferation of devices with differing capabilities, concern over ad blockers, and the need to insert ads in live streams have driven many distributors to move ad insertion management from the video player to server or cloud-based solutions.
Paid Media on YouTube: Strategies for Brands
Most consumer brands have developed some presence on YouTube, but paid media on the entertainment behemoth remains a mystery for many. Should YouTube be treated as an extension of search or television, performance or branding?
H.265 vs. H.264: The Reality of the Options
The case for H.265, like most new video technologies, is compelling: better compression and faster/cheaper delivery over lower bit rates. However, the reality of real-world options can quickly deflate any optimistic plans.
The Business of TV as an App
The TV app market continues to grow and thrive, both in terms of quantity of content and diversity of business models, as more content owners use apps to reach viewers on multiple devices. But the device most people associate with apps is Roku.
Choosing a Corporate YouTube System
We’ve been hearing about corporate YouTubes for a while; or services that allow employees, partners and other stakeholder to upload video to a site with structured moderation and security. But how do these differ from a traditional OVPs?
Fast Tracking Content Support on Connected Devices
Connected devices offer a tremendous distribution platform for content owners and digital distributors, but to benefit from the broad connected device ecosystem companies must navigate a complex application support environment.