Creating Video Ad Experiences Viewers Want to Watch


With the legacy 30-second TV spot dominating streaming video advertising in the pre-roll position, users have little choice than to endure commercials to get to the content they really want to watch. Forbearance, however, is not the emotion brands are generally trying to elicit from ad-viewers. This session will tap leading media and marketing executives to discuss how to create advertising experiences that engage consumers by optimizing message length, style and interaction. We’ll also examine the ways in which video ad messaging can be delivered dynamically to pair content and brand messages that will create optimal viewer experiences.

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