Paid Media on YouTube: Strategies for Brands
Most consumer brands have developed some presence on YouTube, but paid media on the entertainment behemoth remains a mystery for many. Should YouTube be treated as an extension of search or television, performance or branding? Is cost-per-completed-view an appropriate performance metric? With easy access to TrueView ads through AdWords, should media agencies oversee these budgets? This session will discuss multi-channel networks and YouTube technology partners, looking at how they add value and how brands should work with a third party to manage content on YouTube.
Streaming Media East 2014 Similar Videos
Streaming Deployments in Higher Education
This session will explore how universities are bringing live and VOD streaming into the classroom, including a closer look at how its being deployed, which use cases are showing the best success and best practices that should be followed.
Big Streaming: Technical Challenges of Large-Scale Events
There are a host of live streaming options available today, but most break down when the crowd gets too large. In this session we will explore techniques successfully used to provide a satisfying live viewing experience at very large scale.
Choosing a Corporate YouTube System
We’ve been hearing about corporate YouTubes for a while; or services that allow employees, partners and other stakeholder to upload video to a site with structured moderation and security. But how do these differ from a traditional OVPs?