Monetizing Premium Content: How to Measure, Analyze, and Drive Value from Video
This panel will take an in-depth look at how premium content owners measure, analyze, and monetize their video assets. Whether the business model is subscription or ad-based, the lack of measurement standards across the industry makes determining value a very dynamic and challenging practice. The discussion will include insight into which metrics are worth capturing and analyzing, as well as best practice methodologies for analysis and thoughts on what the industry should use as a standard. Hear about the challenges content owners are facing and what changes need to take place in the industry to better measure the success of online video consumption.
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4K Streaming: Cost, QoS, and Cutting Through the Hype
This session will cut through the 4K hype and discuss what real-world impact 4K could have and what the requirements really are to stream in 4K. Hear from experts from various sides of the industry to get some clarity.
Paid Media on YouTube: Strategies for Brands
Most consumer brands have developed some presence on YouTube, but paid media on the entertainment behemoth remains a mystery for many. Should YouTube be treated as an extension of search or television, performance or branding?
Big Streaming: Technical Challenges of Large-Scale Events
There are a host of live streaming options available today, but most break down when the crowd gets too large. In this session we will explore techniques successfully used to provide a satisfying live viewing experience at very large scale.
Choosing a Corporate YouTube System
We’ve been hearing about corporate YouTubes for a while; or services that allow employees, partners and other stakeholder to upload video to a site with structured moderation and security. But how do these differ from a traditional OVPs?
Streaming Deployments in Higher Education
This session will explore how universities are bringing live and VOD streaming into the classroom, including a closer look at how its being deployed, which use cases are showing the best success and best practices that should be followed.
Content Management Strategies for Enterprise Content Platforms
With video rapidly growing as a medium for communication across all areas of the enterprise—marcomm, training, collaboration, compliance—how can you take advantage of your existing investments to make video a first-class content asset?