Monetizing Premium Content: How to Measure, Analyze, and Drive Value from Video
This panel will take an in-depth look at how premium content owners measure, analyze, and monetize their video assets. Whether the business model is subscription or ad-based, the lack of measurement standards across the industry makes determining value a very dynamic and challenging practice. The discussion will include insight into which metrics are worth capturing and analyzing, as well as best practice methodologies for analysis and thoughts on what the industry should use as a standard. Hear about the challenges content owners are facing and what changes need to take place in the industry to better measure the success of online video consumption.
Streaming Media East 2014 Similar Videos
Fast Tracking Content Support on Connected Devices
Connected devices offer a tremendous distribution platform for content owners and digital distributors, but to benefit from the broad connected device ecosystem companies must navigate a complex application support environment.
DASH In The Real World: What You Can Deploy Today
This session examines commercial deployments of DASH based solutions across the spectrum of media delivery. Learn from operators why they made the decision to move to DASH, lessons learned in the practical implementation of DASH, and future plans.
Streaming Deployments in Higher Education
This session will explore how universities are bringing live and VOD streaming into the classroom, including a closer look at how its being deployed, which use cases are showing the best success and best practices that should be followed.