Server-Side Ad Insertion: Reducing Video Player Complexity & Improving Reliability

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Factors such as the proliferation of devices with differing capabilities, concern over the use of ad blockers, and the need to insert digital ads into live streams have driven many distributors to move ad insertion management from the video player to server or cloud-based solutions. While this approach can reduce the complexity of player applications and provide improved streaming performance and reliability, it can also introduce some tradeoffs in advertising functionality. Attendees will hear the views of leading media outlets and technology solution vendors on this emerging trend in video streaming.

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