Making the Move to Multiscreen 2.0
Players in the Pay TV industry have the advantage of already being in the living room with access to consumers’ unprecedented appetite for content. Initially, their challenge had been to meet that demand by taking the first step towards a multiscreen deployment. But as consumer appetite for cross-screen access to content continues to grow, it’s time to move beyond the status quo and ramp things up to Multiscreen 2.0 - to provide viewers with complete, cross-platform content offerings. This session will discuss the biggest hurdles content owners and service providers face when scaling a multiscreen strategy. Learn how in the ever-evolving, fragmented Pay TV world, content owners can upgrade their multiscreen offerings to Version 2.0.
Streaming Media East 2014 Similar Videos
4K Streaming: Cost, QoS, and Cutting Through the Hype
This session will cut through the 4K hype and discuss what real-world impact 4K could have and what the requirements really are to stream in 4K. Hear from experts from various sides of the industry to get some clarity.
Choosing a Corporate YouTube System
We’ve been hearing about corporate YouTubes for a while; or services that allow employees, partners and other stakeholder to upload video to a site with structured moderation and security. But how do these differ from a traditional OVPs?
Server-Side Ad Insertion: Reducing Video Player Complexity & Improving Reliability
The proliferation of devices with differing capabilities, concern over ad blockers, and the need to insert ads in live streams have driven many distributors to move ad insertion management from the video player to server or cloud-based solutions.
The Business of TV as an App
The TV app market continues to grow and thrive, both in terms of quantity of content and diversity of business models, as more content owners use apps to reach viewers on multiple devices. But the device most people associate with apps is Roku.
Fast Tracking Content Support on Connected Devices
Connected devices offer a tremendous distribution platform for content owners and digital distributors, but to benefit from the broad connected device ecosystem companies must navigate a complex application support environment.
Paid Media on YouTube: Strategies for Brands
Most consumer brands have developed some presence on YouTube, but paid media on the entertainment behemoth remains a mystery for many. Should YouTube be treated as an extension of search or television, performance or branding?