Making the Move to Multiscreen 2.0
Players in the Pay TV industry have the advantage of already being in the living room with access to consumers’ unprecedented appetite for content. Initially, their challenge had been to meet that demand by taking the first step towards a multiscreen deployment. But as consumer appetite for cross-screen access to content continues to grow, it’s time to move beyond the status quo and ramp things up to Multiscreen 2.0 - to provide viewers with complete, cross-platform content offerings. This session will discuss the biggest hurdles content owners and service providers face when scaling a multiscreen strategy. Learn how in the ever-evolving, fragmented Pay TV world, content owners can upgrade their multiscreen offerings to Version 2.0.
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