Achieving Video Advertising Campaign Goals Through Data
This session will look at the leading ways to slice and dice audiences by demographics, psychographic, behavioral and contextual data. It will also explore the most important metrics for engagement and performance as viewed by brands and agencies.
Streaming Media East 2014 Similar Videos
The Business of TV as an App
The TV app market continues to grow and thrive, both in terms of quantity of content and diversity of business models, as more content owners use apps to reach viewers on multiple devices. But the device most people associate with apps is Roku.
Choosing a Corporate YouTube System
We’ve been hearing about corporate YouTubes for a while; or services that allow employees, partners and other stakeholder to upload video to a site with structured moderation and security. But how do these differ from a traditional OVPs?
Paid Media on YouTube: Strategies for Brands
Most consumer brands have developed some presence on YouTube, but paid media on the entertainment behemoth remains a mystery for many. Should YouTube be treated as an extension of search or television, performance or branding?
Big Streaming: Technical Challenges of Large-Scale Events
There are a host of live streaming options available today, but most break down when the crowd gets too large. In this session we will explore techniques successfully used to provide a satisfying live viewing experience at very large scale.
Content Management Strategies for Enterprise Content Platforms
With video rapidly growing as a medium for communication across all areas of the enterprise—marcomm, training, collaboration, compliance—how can you take advantage of your existing investments to make video a first-class content asset?
DASH In The Real World: What You Can Deploy Today
This session examines commercial deployments of DASH based solutions across the spectrum of media delivery. Learn from operators why they made the decision to move to DASH, lessons learned in the practical implementation of DASH, and future plans.