Achieving Video Advertising Campaign Goals Through Data

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Traditional video ad buys were broad, untargeted and inefficient. However these days with the move to programmatic buying, and the expansion of the video market, a whole new wave of efficient buying has emerged. Based on a campaign's key performance indicators, be it clicks, or completes, far greater performance can be achieved at a much lower cost. This session will look at the leading ways to slice and dice audiences by demographics, psychographic, behavioral and contextual data. It will also explore the most important metrics for engagement and performance as viewed by brands, agencies, and networks.

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