Achieving Video Advertising Campaign Goals Through Data
This session will look at the leading ways to slice and dice audiences by demographics, psychographic, behavioral and contextual data. It will also explore the most important metrics for engagement and performance as viewed by brands and agencies.
Streaming Media East 2014 Similar Videos
Streaming Deployments in Higher Education
This session will explore how universities are bringing live and VOD streaming into the classroom, including a closer look at how its being deployed, which use cases are showing the best success and best practices that should be followed.
Fast Tracking Content Support on Connected Devices
Connected devices offer a tremendous distribution platform for content owners and digital distributors, but to benefit from the broad connected device ecosystem companies must navigate a complex application support environment.
The Business of TV as an App
The TV app market continues to grow and thrive, both in terms of quantity of content and diversity of business models, as more content owners use apps to reach viewers on multiple devices. But the device most people associate with apps is Roku.
Big Streaming: Technical Challenges of Large-Scale Events
There are a host of live streaming options available today, but most break down when the crowd gets too large. In this session we will explore techniques successfully used to provide a satisfying live viewing experience at very large scale.
H.265 vs. H.264: The Reality of the Options
The case for H.265, like most new video technologies, is compelling: better compression and faster/cheaper delivery over lower bit rates. However, the reality of real-world options can quickly deflate any optimistic plans.
Paid Media on YouTube: Strategies for Brands
Most consumer brands have developed some presence on YouTube, but paid media on the entertainment behemoth remains a mystery for many. Should YouTube be treated as an extension of search or television, performance or branding?