Programmatic Video Advertising Goes Premium
As video continues to proliferate on connected devices, programmatic advertising on this marketing channel is maturing well beyond its real-time bidding roots. Increasingly, automated technologies are empowering buyers and sellers alike to tap into the gold mine of data available to more precisely segment and target audiences, and to optimize spend and revenue across video content. This session explores how advertisers, agencies, and publishers are engaging programmatic platforms to take their video ad strategies to the next level. Learn about the rise of private marketplaces, automation, and premium video content colliding, as well as the economics behind it all.
Streaming Media East 2015 Similar Videos
How OTT Is Disrupting the Pay TV Business
This session discusses the rise of virtual MVPDs that have reimagined the traditional cable bundle, as well as a growing array of stand-alone, niche, direct-to-consumer video offerings. Hear what these services look like and the content they offer.
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Keynote: Twitter--The Home of What's Happening #NOW in Streaming Media
Mike Park, Twitter's Head of Video Development & Monetization, shares some of the latest trends on Twitter. From short-form video, Amplify instant replays and trending must-see TV clips, to entertaining Vines and live broadcasting with Periscope.
From the Classroom to the Athletic Fields- Streaming in Educational Institutions
There are numerous uses for live and on-demand video streaming in educational institutions, including sporting events, commencements, concerts, debates, and flipped classrooms.
Codecs, Containers, and Protocols--Digital Media Formats for Online Distribution
This presentation explores the history of codecs, containers, and protocols and their impact on the present state of streaming.
Dissecting Big Data: Trends in Video Consumption and Behavior
This session discusses how broadcasters, advertisers, and OTT providers are using video consumption data to provide the best end- to-end user experience. The discussion akss which devices are most popular and which provide the most engagement.