Programmatic Video Advertising Goes Premium
As video continues to proliferate on connected devices, programmatic advertising on this marketing channel is maturing well beyond its real-time bidding roots. Increasingly, automated technologies are empowering buyers and sellers alike to tap into the gold mine of data available to more precisely segment and target audiences, and to optimize spend and revenue across video content. This session explores how advertisers, agencies, and publishers are engaging programmatic platforms to take their video ad strategies to the next level. Learn about the rise of private marketplaces, automation, and premium video content colliding, as well as the economics behind it all.
Streaming Media East 2015 Similar Videos
Enterprise Delivery- Building an Internal Streaming Solution
This session dives into the formats, protocols, and architectures that are commonly used for distributing streams to all screens within an enterprise setting, plus touch on reaching remote and mobile workers.
Benchmarking Your Broadcast Video Workflow
This panel focuses on benchmarking total propagation and playback times for live and on-demand broadcast video workflows. What are the industry norms for publishing videos from creation to playback? Is there an ROI from increasing speed?
Dissecting Big Data: Trends in Video Consumption and Behavior
This session discusses how broadcasters, advertisers, and OTT providers are using video consumption data to provide the best end- to-end user experience. The discussion akss which devices are most popular and which provide the most engagement.
Measuring the ROI on a HEVC Deployment
While HEVC is still months away from mainstream deployment, it's important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into transcoding and content delivery workflows.
Codecs, Containers, and Protocols--Digital Media Formats for Online Distribution
This presentation explores the history of codecs, containers, and protocols and their impact on the present state of streaming.
From the Classroom to the Athletic Fields- Streaming in Educational Institutions
There are numerous uses for live and on-demand video streaming in educational institutions, including sporting events, commencements, concerts, debates, and flipped classrooms.