Developing OTT Apps for Multiple Platforms
Time and cost are huge factors when media publishers consider which device platforms they need to support. In this session, a mix of developers and content publishers discuss the strategic view of supporting multiple devices and the realistic cost for deploying across multiple platforms. Learn the logical operations that can easily be repurposed and what must be unique to each platform. Using the context of existing Windows, iOS, and Android applications that the panelists have been involved with, the conversation also covers the most recent Windows 10 announcements and outlines what is required for content owners to deliver their services to connected devices.
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Programmatic Video Advertising Goes Premium
Programmatic advertising is maturing well beyond its real-time bidding roots. Increasingly, automated technologies are empowering buyers and sellers alike to tap into the gold mine of data available to segmen tand target audiences.
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Codecs, Containers, and Protocols--Digital Media Formats for Online Distribution
This presentation explores the history of codecs, containers, and protocols and their impact on the present state of streaming.