Expanding Outside YouTube--Creating a Multi-Channel Network Strategy
This session discusses how traditional and nontraditional media companies are looking at extending YouTube monetization to other platforms and apps that give them greater control and flexibility. Hear how content owners can diversify their content distribution and convert and seek out a new global audience, and find out what kind of revenue can be garnered from various platforms. Learn how to expand your content distribution and audience for new revenue opportunities using syndication technologies and apps that are facilitating these expansions.
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Programmatic Video Advertising Goes Premium
Programmatic advertising is maturing well beyond its real-time bidding roots. Increasingly, automated technologies are empowering buyers and sellers alike to tap into the gold mine of data available to segmen tand target audiences.
Dissecting Big Data: Trends in Video Consumption and Behavior
This session discusses how broadcasters, advertisers, and OTT providers are using video consumption data to provide the best end- to-end user experience. The discussion akss which devices are most popular and which provide the most engagement.
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