DT201A: How to Set Up Efficient All-Platform OTT Publishing and Inline Ad Campaigns
OTT has grown into a $15 billion a year business and new advertising opportunities have surfaced in the process. Targeting has gone beyond standard demographics and now reaches customers in the middle of their research and decision making process. Learn how cost-efficient multi-platform publishing and TV app development helps publishers build up viewership and inventory, and explore how advertisers can leverage content-targeting to hit customers where they are spending the most: their passion. Andreas Kisslinger, President - Lightcast.com
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