D105: How Live Streaming Is Changing Content Creation

57:39

Learn how content creators are using live streaming to create new formats, change production approaches and create more engaged interaction from fans. Hear first-hand success stories and pitfalls to avoid from content creators and platform enablers. This session will also discuss how content owners can use live streaming to market their content, find new audiences, create more advocates and increase consumption. Learn which formats are ripe for live streaming and hear about the new opportunities beyond sports, breaking news and music concerts that are taking advantage of live streaming. Moderator: Natan Edelsburg, Executive Editor - Executive Editor, Found Remote; EVP, Muck Rack & Shorty Awards Mario Armstrong, NBC TODAY show Digital Lifestyle Contributor Drew Lesicko, GM, Product Director - AOL Alpha Wayne Sieve, CEO - EverSport Keith Zubchevich, Chief Strategy Officer - Conviva

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