C104: Increasing Content Engagement: The Holy Grail of Media Analytics


Content owners and distributors increasingly focus more around the engagement around content, than pure consumption of any one piece of content. Unique views are no longer the most important metric around media consumption. Increasing engagement with your audience is paramount to the success of the content business. What are big media companies doing to increase engagement from seconds into minutes and hours? What impact does engagement have upon content strategy? Join us for this panel produced by the Television Academy as we discuss and share valuable insights around the business of content engagement. This panel is presented by the Interactive Media Peer Group of the Television Academy Moderator: Mike Dube, Streaming Media Practice Owner - NPR Nathan Phillips, Creative Collaborator - Google Labs Rob Simmelkjaer, SVP - NBC Sports Group Isaac Josephson, VP, Product Management, Apps and Emerging Technology - Viacom Jonathan Dube, GM, Digital & Head of OTT Business - WME|IMG

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