D201: How To: Measuring the Effectiveness of Your Media Asset Management Deployment


This presentation presents an effectiveness model across 16 dimensions for measuring your effectiveness in media, digital, and video asset management. We look at what you need in addition to the right product to ensure the success of your deployment, and how to move from an ad hoc or formative state into a more operational and ultimately, an optimal one. Theresa Regli, Managing Partner & Principal Analyst - Real Story Group

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