C202: Advertiser Strategies for OTT


With most major television outlets developing some form of over-the-top video application—and countless upstarts developing new programming for the new format—brands are taking note of shifting eyeballs. That said, some industry analysts continue to argue there is still not a sustainable economic model for digital video. Will OTT services be monetized as an extension of digital video with primarily programmatic pre-roll, or should advertisers seek new models to engage consumers in this still-emerging environment? What role can brands play either supporting publishers or becoming publishers in an a la carte channel ecosystem? Moderator: Jamison Tilsner, Business Development - VHX Noah Fenn, Head of Video Sales & Strategy - AOL Robert Davis, Executive Director, Content Marketing - OgilvyOne Eric Lemasters, VP, Digital Business Development & Strategic Partnerships - Gaiam Shannon Rutherford, Director of Digital Media Video Operations - NFL

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