B201: Twitter Video: A Unique, Live Connection to Culture


Twitter is redefining mobile video. Through a variety of formats from Native Video to Vine to Periscope, Twitter has become the most effective way to earn attention and drive instant engagement. This presentation will detail the strategic and dynamic ways that brands use Twitter video to move beyond just buying impressions and to capitalize on Twitter's unique, live connection to culture. Nina Mishkin, Content Planning & Strategy East - Twitter

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