B203: Business or Bubble- The Rise (and Potential Fall) of Subscription-Based Monetization.mp4

1:03:58

As OTT monetization strategies diversify, the ways in which subscriptions can be structured have continued to expand. Many companies want to emulate the simple subscription OTT model of Netflix. The past 2 years have seen the launch of HBO Now, Sling TV, WWE Network, Crunchyroll, NFL Game Pass, The Blaze, CBS All Access, and many other subscription services. But how many can the market support? When cord nevers, shavers, and cutters look for single subscription services and skinny bundles, how many are they likely to buy? The simplicity of a straight subscription model is appealing, but in today’s “in app” world, advanced monetization modeling and hybrid approaches can serve as a gateway to your subscription service. What does it take to be chosen by enough people to make a business? Moderator: Iddo Shai, Director, Product Marketing, TV and Media - Kaltura Titus Bicknell, CDO & EVP, Operations - RLJ Entertainment Bharat Krish, Corporate Vice President, IT - HBO Latin America Colin Carrier, Chief Strategy Officer - Twitch William Mao, VP, Digital - MP & Silva

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