A204: The Future of Monetizing TV Online

40:41

Digital ad rates are insufficient to support quality production, so how will TV online be monetized? Learn from a panel of media executives on how to survive the shift from 30-second ad spots and thrive with ad-blocking consumers. The session will discuss effective ways to measure engagement besides reach and viewing time and how to monetize content distributed across multiple platforms. We'll also touch on the impact of social media networks on online TV and emerging methods for viewer engagement and loyalty. Come debate where the market is headed for subscription and pay per view monetization of online video. Moderator: Charles Napier, Managing Director - inCode Consulting Tony Goncalves, SVP, Strategy and Business Development - AT&T Entertainment Meredith Brace, SVP, Digital Sales - Fox Networks Jen Wilga, CRO - MediaRadar

Streaming Media East 2017
A204: The Future of Monetizing TV Online

Digital ad rates are insufficient to support quality production, so how will TV online be monetized? Learn from a panel of media executives on how to survive the shift from 30-second ad spots and thrive with ad-blocking consumers. The session will discuss effective ways to measure engagement besides reach and viewing time and how to monetize content distributed across multiple platforms. We'll also touch on the impact of social media networks on online TV and emerging methods for viewer engagement and loyalty. Come debate where the market is headed for subscription and pay per view monetization of online video. Moderator: Charles Napier, Managing Director - inCode Consulting Tony Goncalves, SVP, Strategy and Business Development - AT&T Entertainment Meredith Brace, SVP, Digital Sales - Fox Networks Jen Wilga, CRO - MediaRadar

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