Building Brands On YouTube: It's More Than Going Viral
In his presentation, Gahan, the founder of brand marketing agency Epicsignal, offered a four-step process that video creators can use to boost their subscriptions and hits. YouTube is the largest social network around, he noted, with more millennials than any cable network, so the effort is worthwhile.
Streaming Media West 2014 Similar Videos
Streaming Live Events When There Is No Room for Failure
It is one thing to stream a live event for free but another thing when people have paid to see it or the event is being sponsored. This session explores the technical, operational, and business challenges when live streamed events can't falter.
HOW TO: Building a Streaming HTML5 Video Player
With the adoption of Media Source Extensions (MSE) into modern browsers, it is now possible to stream video directly to browsers without plug-ins. This session explores how these players can be built and what video formats can be used.
Measuring the ROI on HEVC Deployment
While HEVC is still many months away from mainstream deployment, it is important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into their transcoding and content workflows.
TV Everywhere Trends and What They Mean for the Future of Television
While over-the-top video services are gaining momentum, cable and satellite companies continue to build up TV Everywhere, their own online streaming option. TVE has been a slow starter, but it has two big advantages.
HOW TO: Building Enhanced Video With JW Player
Using JW Player as a canvas, you learn how to build a video playback experience that includes everything from poster frames to navigation markers (chapters) to scrub bar thumbnails to playlists and more. We also explore enhanced streaming options.
Best Practices for Webcasting Sporting Events
During a first day Streaming Media West panel, Shannon Rutherford, manager of video systems engineering for digital media at the NFL, explained how his company organizes digital workflows for remote and in-house productions.