B103: Social Video: Strategies for Success
As TV viewing moves further and further into digital, cable networks and media companies are searching for the best ways to reach audiences online. How do they find digital audiences, and what’s the best way to reach them? A roundtable of media and brand executives will share their strategies for success, using a mixture of organic and paid media to drive results. This session will discuss how data is the key to unlocking the power of social video strategies. Moderator: Rick Bashkoff, SVP, Business Development - Zefr Britta Von Schoeler, President - Broadway Video Enterprises Blake Stuchin, VP, Digital Media Business Development - NFL Gabriella Mirabelli, CEO - ANATOMY Brian Ring, Principal Analyst - Ring Digital
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