B202: Case Study: Best Practices For Broadcasting On Facebook Live

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Facebook Live is currently one of the hottest platforms for broadcasting live on the Internet. Hear real-world results from The Humane Society of the United States, who has been live-streaming (via Facebook and YouTube) for years. Hear how they have gone live from various corners of the globe, with varying levels of success — and learn from their failures, and borrow from their successes. Along with the analytics, learn what they have found are the best practices for broadcasting on Facebook including content choice, engagement rates, securing donations and other best practices. Chad Sisneros, Managing Director, Creative Dept - The Humane Society of the United States

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