TV Ad Budgets Not Moving Online, as Buyers Demand Metrics

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Publishers are creating premium online video to appeal to TV advertisers, says OgilvyOne, but ad buyers are taking a wait-and-see attitude.

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TV Ad Budgets Not Moving Online, as Buyers Demand Metrics

Publishers are creating premium online video to appeal to TV advertisers, says OgilvyOne, but ad buyers are taking a wait-and-see attitude.